Juan Carlos Escobar, aka Demitri, was born in a small Village just north of the major fishing Village of San Pedro Valies, Argentina… The only son of Alberto Luis Caesar and Maria Cuiena Escobar… Demitri was always a very mischievous child growing up near the mountains and jungle that surrounded the small village where he was raised… Most of the kids that grew up there never could have imagined the things that Demitri would Dream… Ever since the 1st time he could remember, Demitri dreamt of heading north to the great land of opportunities, the United States of America...

Growing up poor did present a great many hardships for the young Demitri… But nothing that the land or the people could do or say would change his heart about leaving home for a better life… Demitri learned about loss at a very young age when both his Father and Mother were killed in a boating accident when he was only 12 years old… He was immediately taken in by his Godparents and was raised a devout Catholic… There was even a time where he considered taking up the Cloth, but something deep inside kept him from walking that path…

At the age of 17, Demitri boarded a plane with a ticket that his Godparents bought him… New York City… He was met by some family friends who put him up for a couple of years while he finished up his schooling… During this time he met a guy that would be more influential than anyone he had met to this point… George Stickel was his name… A hard nosed music promoter from New Jersey that had a made a living booking and promoting local artists eager to get their name out… And George was eager to make a buck off of their dreams… He was ultimately not a bad guy, but a Hustler none the less… Demitri liked him immediately… He followed George to all of the events and acted as his courier… Anything George would need, Demitri was there to go and get it… Whether it was a cup of coffee, or the money that was owed to him by the Venues… Demitri soaked in everything that George would say… He learned quickly how to deal with cocky bar owners and arrogant musicians…

There was something very appealing about music, and all that came with it… Not very musically inclined himself, Demitri’s talents lied elsewhere… His ear was magic, and his timing was impeccable… Demitri began taking on young bands from the lower east side to promote, book, and manage… All on the side of course… But where he really shined was in the studio… He could take the simplest, dullest songs, and turn them into Art… The bands always sounded 10 times better after Demitri was done with them… A gift from the Heaven’s, I suppose…

At this time, Demitri began to get a name for himself in the local scene, which caught the attention from a wealthy business man by the name Charles Shumacher… A self made millionaire with plenty to go around… Charles and Demitri began a wonderful partnership that lasted over 12 years… Charles, being bored with his own career as a stock broker, financed Demitri in his endeavors… His sole purpose was to find the next big thing… The needle in the haystack… A tough proposition, even in New York… He worked with the likes of, Joe Cavanaugh, Minute’s Up, Sheila Hurst, Josh Brinkley, The Dime Store Thugs, and many, many more… Over the years, he searched diligently for the big one… But somehow he would always come up short… All the people he worked with were very talented, but were lacking in key ingredients… Whether it be the sound, the look, or the songs, something was always missing…

One night while listening to some Demo’s that a friend had sent him, Demitri stumbled upon a song with a very unusual title, Zhu Zhunt Lil’ Runt, from a band in Texas called OJO… Demitri was stunned when he heard the song and immediately wanted more… He called his friend to find out more on these guys… His friend told him that he was too late… The band had already broke up and were all working on separate projects… Demitri had to know that there was more where that came from… So he finally found the OJO website and began to contact any of the members who would respond… Finally after a couple of months, an email came back from a guy living in Los Angeles, California… Chapa was his name… Demitri quickly became interested in this guy and inquired about the music that he was doing… “A performance art approach. You know, with characters and shit.” What? Demitri thought to himself… So he had Chapa send him a demo to take a listen… Immediately, he knew what he had on his hands… Something so different, that he had to be apart of it… So he packed up a suit case and headed out West... To the land of the Greasy Highways…